Posters Will Never Be The Same

A movie poster is a simple thing. But over the years studios have tried hard to make their's stand out above all the rest. You've probably noticed this when you go to a theater and you've seen the large oversized 3-dimentional poster stands of Wall-E or the next big blockbuster. I have to say they are fun and to be honest most movie theaters are fairly bland anyway so they can use the help. But now with the modern age of the web these same movie posters (and movie trailers) are making it online first and just like theaters they are having to do something different.

If you watch the web much you'll have followed the viral campaigns of Batman or Wonder Woman. You'll see that the studios are trying to get as much of a bang for there buck as possible because views or website hits can become major dollars. So a simple unveiling of a poster online just doesn't quite cut it anymore. These days a movie posters might get an honorable mention or a quick post but that's about it. Because of the viral sites or perhaps because there are now so many posters being unveiled online we are on information overload and so a movie poster has to be different.

Well take a look below (reload the page to see it from the beginning). Just the other day a "motion poster" came out for the new Terminator movie and it's taken a very different approach. I'm starting to wonder why they didn't do this before, it's both very exciting and different. I think this is just the beginning and I imagine we'll see more of this approach in the coming year.