An Evolution: PlayHeadsUp.com

I've done many a website, but none more complicated and evolving than PlayHeadsUp.com. It required an extensive amount of planning and developing , plus the major help of a brilliant programmer, Brady Gaster.



The website is for a brand new amusement table called, Heads-Up Challenge. It was introduced over a year ago and since then has been placed in more than a thousand bars around the US and the world. Like any new product it needs a website. But the problem was, how can we explain what it is to players, Operators and Bar owners? That question immediately took us down a path of shooting lifestyle and video so we would have the assets to work with. Click here to see the video.

Having the assets to build the site was only part of the solution. The design of was also key. For this I took direction from the table it self. Other than the monitors on the table, it has no 90º angles. So I attempted to introduce as many curvatures as I could. That and the primary colors of gold, green and black helped me to create the aesthetic look of the site.

I can program a sites, but it's not really my cup of tea. PokerTek has a "do it in-house" philosophy. So Brady Gaster, one of the programmers was available and eager to do something different. Through a process of wire frames and design we were able to develop a strong repore. We decided that with the table constantly evolving with new features so fast that we'd have to be able to change the content regularly. So Brady built a whole back end to it using Graffiti, a very good user friendly Content Management System. I've never dealt with Graffiti before, but I will now. It allowed me to easily adjust the design and content with a click of a switch.

Like I said, it was an evolution. I'm very happy with the site. I feel that it answers the question we started with so long ago. What is it? It's a kick ass game.