What's Under The Mask?

Billboards are a cool medium when you can do something fun and daring with it. Then when you have a client that also wants that, the hard part is over. That was the case with this. Trevor Baker, a long time friend and coworker brought the project to me with an idea of a mask covering the billboard that slowly revealing itself.



The idea was so simple I mocked it up and the client approved it immediately. The next step was to actually make it look real. We looked into an actual vinyl mask, but we quickly realized that the elements and reality would make it difficult to choreograph it correctly. So in camera was the prudent approach.


What you see is the end result. The client has had an overwhelming amount of attention and it has placed their Neurosurgery ahead of the pack.