Interactive Movie Poster: Gamer

It was only a matter of time before the trend took off, see below.



I first saw this done about six months ago for the Terminator: Salvation movie poster where I wrote an article about it here. The idea of using flash to give still photographs an extra punch isn't all that new, banner ads do it all the time. But it's never been done like this. Never on a full scale movie poster. I guess the reason why is that the technology wasn't there before, but that looks as though it's about to change.

What this might mean for to us down the road is instead of waking by the typical posters in the hallway of your local movie theater. You'll see vertical LCD screens containing movie posters that will animate or perhaps even interact with you as you walk by. Imagine what the original Alien poster would of looked like if you had seen the Alien face-hugger silhouetted inside the pod and and moving in the direction of passers by while you were getting your popcorn? Very Minority Report!

The possibilities of this are amazing and completly overwhelming! But what I really like the most is that it breaks down the third wall and opens up a new conversation to consumers that are looking for that individual tie in to the movie they might want to see.

Posters Will Never Be The Same

A movie poster is a simple thing. But over the years studios have tried hard to make their's stand out above all the rest. You've probably noticed this when you go to a theater and you've seen the large oversized 3-dimentional poster stands of Wall-E or the next big blockbuster. I have to say they are fun and to be honest most movie theaters are fairly bland anyway so they can use the help. But now with the modern age of the web these same movie posters (and movie trailers) are making it online first and just like theaters they are having to do something different.

If you watch the web much you'll have followed the viral campaigns of Batman or Wonder Woman. You'll see that the studios are trying to get as much of a bang for there buck as possible because views or website hits can become major dollars. So a simple unveiling of a poster online just doesn't quite cut it anymore. These days a movie posters might get an honorable mention or a quick post but that's about it. Because of the viral sites or perhaps because there are now so many posters being unveiled online we are on information overload and so a movie poster has to be different.

Well take a look below (reload the page to see it from the beginning). Just the other day a "motion poster" came out for the new Terminator movie and it's taken a very different approach. I'm starting to wonder why they didn't do this before, it's both very exciting and different. I think this is just the beginning and I imagine we'll see more of this approach in the coming year.