Same Ad, Two Appoaches

Put two designers on a project with the same objectives, get two completely different approaches. I've always loved this concept and it opens up the unexpected. So much goes into a design, experience, history, media and personality.



Take these two examples of the movie "Women In Trouble". The first reminds me of an old 70s porn ad, colors are soft and flat. Plus the image was art directed in a very naughty way. The second tales a totally different approach and reminds me of the work done by Frida's work. A story within a story that that shoes great depth. The first targets the large audience with sex, the second goes for the indie indie scene.


You be the judge, see below for the trailer.