Tuesday, September 9, 2008

Blackmail Marketing

So I was wandering around the web yesterday and I ran across this little website for the movie Eagle Eye called eagleeyefreefall.com. All the sites are talking about it now and getting some major buzz. Let me tell you a little about it and I'll try and keep it spoiler free.

Looking at the site it certainly seemed odd that they wanted my name and telephone number. But it peaked my curiosity so I typed it in and the next thing I know it's 10 minutes later, I'm sweating and you bet your butt I'm gonna go watch the movie. The website gets me hook line and sinker.

First off don't worry about giving your telephone number, you want to give it believe me. The site is a gimmick, all fake so when it gears up don't think it's really hacking into your system. What's really cool about it is the use of the phone. When the website calls your phone and a woman's voice starts talking to you in a very authoritive manner your butt cheaks will tighten. By the end of the experince you'll be arguing with a police officer and at the same time she'll be telling you what to say. The next thing you know you're being blackmailed and they have your soul, freaky stuff.

A very bizarre yet amazing experience that will make me forever remember this movie. I completl understand the movies tone and scary back story making it a movie I really want to see. Truly great viral marketing that use the phone in a way I never thought of which goes to show you that the world of marketing is changing rapidly and we have to catch up with the times.

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