W, the performer.

A couple years back I proposed a billboard for a Charlotte republican who has the same middle initial, "W". It was presented as a big "W" with that republican's name below it. The decision maker immediately recognized how effective it could be. But wisely chose not to go with it because it wasn't much later when things got really hot in Iraq.

To write about these posters I feel that I must mention that I am biased towards Bush. I did not vote for him or the republican party and like most Americans I feel really let down by this administration. Since the tide turned early last year the white house has been a sinking ship with the fingers pointing to everyone else. It seems like lately there's been a new story every week from some inner sanctum cohort that's been burnt. The first thing they do is write a juicy tell all book about the real "W". I guess we're all a little curious about what makes this bozo tick?

I remember during Bush's first election seeing "W" bumper stickers everywhere. At the time I didn't know anything about Bush, but thought branding him as "W" was a brilliant move. It very simply separated him from Bush Senior and also made him seem friendlier by using his nick name. I guess it was too clever 'cause here we are.

So when Oliver Stone decided to do a movie about our president what else could he call it! For the last three months posters have been popping up all over the web. And just recently in Denver where the Democratic Convention will held. They should do it at the Republican Convention too. The art was done by Crew Creative, an awesome agency out of LA that was responsible for all the great Dark Knight stuff. Click here to see there work.

All of these posters are really unexpected. The first sets the tone by reminding us of his friendly nickname and his famous quotes. Here's a golden oldy, "too many OBGYNs aren't able to practice their love with women across this country." What an idiot.

The next series is just as good. Dub-ya is getting ready to go on stage. They've purposely been shot non heroically. Definitely more matter-of-fact and awkward in tone, as though a camera was secretly hidden in a corner. What I also like is that the focus isn't "Josh Brolin as dub-ya" and more like "Josh Brolin, who?" Which goes to show you that dub-ya is center stage. It's as if he's about to perform and do an act. Which makes me wonder is that was Oliver Stone's intent with the marketing. Is he trying to show the "W" is really just a performer who can do a dance, a magic act and crack a joke, but really has know substance? We'll see.

Another thing I like is the use of "this fall" at the bottom of the desk posters. Sure it's opens this fall but I think it's also a little tongue and cheek.

I really have to say that these posters are perfect and the guys over at Crew Creative have done an outstanding job. I'm really curious as to what they do next as we get closer we get to the release/elections date. But before we part I have one more quote by our fearless leader, "don't misunderestimate me!", we won't.