Deliciously Stupid, Microsoft.

...a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.
Well watch out Steve Jobs, these guys are about to get serious. If I had read that press release prior to seeing the commercial I would of thought of a million different angles they could have gone. Instead, what they produced was a long winded piece of junk which makes you seriously wonder what anyone was thinking when they came up with this!
I can see it now, Crispin, Porter + Bogusky are sitting in a giant conference room. Across from them are 27 metrosexual goons with the most serious I'm really important faces they can muster. Then, in walks goofy, and socially awkward ex-CEO Bill Gates. The producer and director immediately start the animated and creatively exciting pitch. The concept is fresh and fun and will star Jerry Seinfeld. Since they couldn't think of anything truly original they thought it would be cool to do a commercial about nothing. And who better to use than Jerry Seinfeld, the king of nothing. A man who made a career with doing original, well written and hilarious skits that were masterly choreographed that had the truth of dailey life in them. Then have it shot in the trendy Office Space dry tone that people are really loving right now. Jerry can do some improv and about Microsoft and it'll be great!
Then Bill Gates says out loud, "I love it, it's great, just what the company needs, especially with Jobs doing those crappy commercials with the kids from Die Hard 3. Good job go to work, let me give you a hug!"
The guys get up from their chairs and are about to walk over and high five Bill when he says, "But I feel like somethings missing." The guys begin to sit back in to there chairs.
"You've missed the heart of the company. You know what' will fix it, me! Put me in an odd store where nobody recognizes us. Then Jerry, will just stop by and we'll make some great LOL jokes. Then I'll wiggle my ass and the public will love it."
This is the point where the producer and a director should have said you know, we should go back to the drawing board and come back with something else. But instead they thought they could make it work with Bill and here we are. Voila, crap!
I'm looking forward to the next installment. Right around now Crispin, Porter + Bogusky is realizing how there campaign has backfired and they better do something clever and fast. Jerry is apologizing to everybody he knows and Bill Gates emailing everybody on his iPhone if they saw the commercial yet? Nobody has called him yet
So enough of this Microsoft crap, let's watch something good.
Labels: apple, Bill Gates, Crispin, Jerry Seinfeld, Microsoft, Porter + Bogusky
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