The Girlfriend Experience

This is the latest poster for Steven Soderbergh's new film, "The Girlfriend Experience". My initial reaction was, wow, what the heck is this, and that hasn't changed.

It doesn't follow the standard "movie poster" approach. It has a difficult to read image; tight text; no big name actor at the top and no mention of Steven Soderbergh. It goes against all the standard approaches and that's exactly why they did it.

They wanted to attract a different kind of audience. People looking for something very different. People that will think about the story and will try to analyse it from multiple angles. This is a "designed" poster that's been expertly crafted and compels you to want to learn more. What's in the dots, what is she looking at and what's with the barcode?

I love this poster, I hope that the movie is good because I want to hang this up in my house.