The After Effects of Sex on the Beach

Check out this new ad campaign done by TBWA Paris for Hansplast Condoms.

US condom ads always focus on humor to sell the product. Which is typically what European countries also do, but they take it a step further. This campaign takes on a different strategy, highlight a product benefit. It takes the "long lasting" benefit and displays it in a very smart way. It's one of those Ads that you enjoy coming back too because it has an inside joke that's not too tricky to figure out. Between that and the way it shot with saturated colors and beuatiful models, this is one of those campaigns that will be sticking around for quite some time.